AI Insights · Timothy · January 2024
Top 5 Fashion Games on iOS in Argentina Q4 2023
Discover the performance trends of the top 5 fashion games on iOS in Argentina during Q4 2023, including downloads, revenue, and weekly active users.
In the fourth quarter of 2023, the top 5 fashion games on iOS in Argentina showed varied performance trends. Let's delve into the specifics for each game, based on data from Sensor Tower.
Project Makeover saw notable fluctuations in its metrics. Downloads peaked early in the quarter, with a high of approximately 4.3K in the week of October 9. However, downloads gradually declined to around 701 by the end of December. Revenue experienced a similar trend, peaking at about $896 in the last week of October and then decreasing to $285 by the end of December. Weekly active users started strong at 12.2K in late September, peaked at 16.2K mid-October, and then settled at around 11.4K by the year’s end.
Makeup Stylist -DIY Salon game exhibited a steady increase in user engagement and revenue. Downloads climbed from 236 in late September to a peak of 780 in the final week of December. The revenue also showed consistent growth, starting at $44 and reaching $68 by the end of the quarter. Weekly active users followed a similar upward trajectory, beginning at 7.4K and rising to 7K by the end of the year.
Gacha Life 2 had a different pattern. Despite no revenue reported, the game’s downloads started strong with 2.6K in its release week but then dropped significantly, stabilizing at around 105 by the end of December. Weekly active users also saw a decline, beginning at 2.5K in the week of October 9 and ending at approximately 982 in the last week of December.
Merge Studio: Fashion Makeover demonstrated substantial growth in downloads towards the end of the quarter. From just 20 downloads in late September, the game reached a peak of 1.3K by December 25. Revenue, although minimal, showed slight increases, with the highest being $29 in early December. Weekly active users remained relatively stable, with a noticeable increase from 4K in late September to 6.2K by the end of December.
Makeover Studio: Makeup Games had a mixed performance. Downloads fluctuated throughout the quarter, peaking at 1.1K in mid-October before stabilizing around 199 by the end of December. Revenue remained low but consistent, with minor peaks and troughs, ending at $29 in the last week of December. Weekly active users gradually decreased from 16.1K in late September to around 11.1K by the end of the year.
For more detailed insights and trends, visit Sensor Tower.
